The Evolution of Listing

Real Estate like anything else, is ever changing and evolving. Buyers are becoming well educated and savvy by learning from the vast information sources the internet provides. As a REALTOR® it's extremely important to keep ahead of this quickly moving trend and provide information at the fast pace that consumers are demanding.
Once upon a time sales people had to rely heavily on printed ads and open houses to market their properties to potential buyers. While this still has a place in advertising, it's a shrinking generation that will be drawn in by these sorts of marketing. Nowadays consumers are shopping for properties from their desks and living rooms. With the availability of technology, buyers can virtually tour the neighborhood, front yard and even the home from their own location... IF YOUR LISTING ALLOWS THIS. Moreover, websites, social media pages and blogs must be mobile friendly for the majority of people that surf with smart phones and tablets.
My take on this "distance shopping" dictates the more information you can provide digitally to educate the consumer on your specific product, the less surprises there are in the end. Nobody likes a surprise or disappointment when they finally set eyes on the property that they have spent much time pouring over online.
Pictures produced with high quality equipment, professional lenses and flash show detail when taken properly. Video tours showcase the "feel" and "flow" of a property and allow the buyer to get a sense of the layout that is unmatched by still photos.
Feature sheets, additional pictures and information on the systems and costs to maintain a property are available at the touch of a finger when uploaded to cloud storage. No lag time in getting details to potential buyers who are, for the most part hungry for instant information when they have done their research and decided on a property.
Not to worry if any of this information is beyond your comprehension or ability. This is where a competent, tech savvy, up to date REALTOR® comes in... I am more than happy to discuss my marketing strategies with my clients to come up with a specifically tailored plan to deliver digital information to the target market for your property. I am always learning new marketing techniques to add to my repertoire.
Contact me anytime, I am available via text, calls, facetime/Skype, email, social media, snail mail, carrier pigeon, smoke signals and actual face to face meetings of course :)
Megan White 902-680-2736