Individuality is Important

 In Anglo-Saxon the meaning of the name Megan is: Strong and capable. I also fall under the astrological sign of the Taurus which is categorized as stubborn and strong willed. Although I don't normally take these things as 100% truth, they are interesting, fun and entertaining. And they ring true for my personality, somehow.

I have always been the type of person that thinks outside of the 'normal' parameters. My family would tell you I was an outspoken child from day one, and often went against what I was told. There are countless stories of me being a strong willed, opinionated girl that my family loves to tell when we get together, most of them quite hilarious even to this day after hearing them over and over. Moving on to my adult life I am still outspoken and I definitely have an original style, I do not like to blend in to the crowd, and I do not like being told to conform.

When I entered this profession, my intent was not necessarily to replace the current type of REALTOR® in the marketplace, but to (in some sense) reinvent the wheel as it pertained to me. I run my business differently, I don't adhere to the same-old ways of the past. I advertise in areas and markets often overlooked or brushed aside that are gaining huge momentum and purchasing power. We recently had a presentation on how to market to millennials (now, now, don't immediately brush this population off... reread the previous sentence please). It was a fascinating learning experience that solidified my ideas on where my business is going and how to gain even more success in the future. 

For the purpose of this blog let's say millennials are a very comprehensive grouping of anyone 18-35. This is a huge amount of soon-to-be and young professionals that are going to have monstrous purchasing power and clout in comparison to any other grouping very soon. This trend is going to continue for years to come, and these people will be starting & taking over businesses, buying real estate, consuming good & services, and generally in charge the marketplace very soon! Millennials absorb advertising differently than other groups, and in order to stay relevant to this consumer group there are very different criteria for making goods & services appealing & showing value.

Trends also show that there is a shift happening between the sexes, where women are consistently rising as a group that is purchasing more homes year over year compared to statistics from years past. Being aware of changing demographics is absolutely essential to maintaining a broad client base, and being able to work with anyone & everyone equally has never been more important. I vehemently support equality and fairness in my personal and professional dealings Every Single Day.

So let's suffice it to say that I am not your average Joanna, and I don't always stay inside the box. I enjoy a challenge and I love working with clients that are looking for someone with energy, creativity, and above average results! If you are going to be buying or selling in the future please feel free to contact me to discuss your individual needs!
902-680-2736