I am very picky about the photos that I publish online, I always have been, and I am getting worse about it. I encountered a listing today that I have buyers from out of town interested in and guess what... There are ZERO photos of the property online! I contacted the listing agent, who didn't even have any on file!! ABSURD!!
The vast majority of buyers these days are doing a huge amount of preliminary research long before contacting an agent. They are pouring over online information, statistics and photos/videos. The way that your property is being represented online is extremely important, and there is a fine line between photos that are good, and photos that aren't.
There are 3 kinds of photos out there, it's a bit of a Goldilocks syndrome... some photos are really bad with spots on the lens, out of focus, or at worst - taken with a cell phone! UGH! I have even seen cell phone photos, taken in vertical format, where the agent didn't even bother getting out of their car! You can tell because the edge of the car window is in the frame! You should be fired if caught being this lazy!
The other end of the spectrum is where the photos are TOO GOOD. The lighting has been altered and overly processed, angles and creativity in the shots omits very important details of the property, or worst case scenario - the photos have been photoshopped!! There's nothing worse than a buyer being sorely disappointed in seeing a property in person because the photos were not an accurate representation, disappointment is not a good emotion for buyers.
There is a happy medium though! Somewhere in the middle where the photographer has professional equipment, knows how to use it correctly, and has an eye for what needs to be showcased in a real estate photo! Not too hot, not too cold, juuusst riiiight!
Bravo to the agents that can find this subtle middle ground, it takes some time and investment but it's worth it in the end. If you are a buyer looking to purchase, be wary of those super slick photos! If you are a seller, check out prospective agents photo quality, make sure it's happy medium style!
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